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Tuesday, January 11, 2011

Job vacancy for Trade Marketing Manager in an FMCG

A large international FMCG group is looking for a Trade Marketing Manager for its Lagos Office.
The ideal candidate will be responsible for playing a key role in formulating & executing the Company’s Channel and Category Sales Strategies. He or She is also responsible for driving excellence in in-store execution across all channels, formulating and managing trade activation programmes, initiatives generation and providing inputs to brand plans and strategies; the ideal candidate will report to the Sales Director of the Company.
Responsibilities
  • Developing country/customer mix strategy.
  • Defining Category Trade marketing KPIs.
  • Responsible for the trade marketing budget
  • Contribute to category marketing plans, with customer & category analysis and promotional strategy.
  • Provide analysis of the customer’s position, work together with the Regional Sales Managers to ensure actions aimed at strengthening the company’s position in the category.
  • Develop and implement promotional strategy in line with brand priorities and media plans across customers.
  • Sales interface with the Brand Marketing team with regards to all promotional and customer activity.
Requirements
  • A good university degree with a minimum of 2nd class upper; a degree in pharmacy will be an added advantage
  • Minimum of 7 years experience in Sales and Brand Management – with about 2 years each in Brand management and Field Sales in a multi-national FMCG company.
  • Must be result oriented and aggressive with strong analytical and numeric skills.
  • Strong commercial understanding of business issues and opportunities
  • Entrepreneurial and self-motivated with capacity to work under intense pressure.
  • Exceptional knowledge of sales, business and marketing processes
Application
Interested candidates should apply here

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