A large international FMCG group is looking for a Trade Marketing Manager for its Lagos Office.
The ideal candidate will be responsible for playing a key role in formulating & executing the Company’s Channel and Category Sales Strategies. He or She is also responsible for driving excellence in in-store execution across all channels, formulating and managing trade activation programmes, initiatives generation and providing inputs to brand plans and strategies; the ideal candidate will report to the Sales Director of the Company.
Responsibilities
- Developing country/customer mix strategy.
- Defining Category Trade marketing KPIs.
- Responsible for the trade marketing budget
- Contribute to category marketing plans, with customer & category analysis and promotional strategy.
- Provide analysis of the customer’s position, work together with the Regional Sales Managers to ensure actions aimed at strengthening the company’s position in the category.
- Develop and implement promotional strategy in line with brand priorities and media plans across customers.
- Sales interface with the Brand Marketing team with regards to all promotional and customer activity.
- A good university degree with a minimum of 2nd class upper; a degree in pharmacy will be an added advantage
- Minimum of 7 years experience in Sales and Brand Management – with about 2 years each in Brand management and Field Sales in a multi-national FMCG company.
- Must be result oriented and aggressive with strong analytical and numeric skills.
- Strong commercial understanding of business issues and opportunities
- Entrepreneurial and self-motivated with capacity to work under intense pressure.
- Exceptional knowledge of sales, business and marketing processes
Interested candidates should apply here
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